Unless you are selling an actual fountain of youth juice that only you know about, your startups will most likely have a few competitors already. But it is not all bad if any, competition makes you stay on your feet and bring out the best in your business. But praying that your competitors stumble and crumble, and leave you to make all the money in the world and to have all the customers are not going to cut it. As a business, you consistently work to better your product, business, and service to make sure you stay on top ahead of your competitors. Effort and actions matters. With these 3 genius tricks, your business will outshine the competitors in no time and give you the best ROI.
In today’s market, where people can buy from whoever they choose, it is up you to give your customers compelling reasons to do business with you, to buy from you and not your competition. Instead of wishing your competitors were struggling. Rather, wish that your business were better. If you want to thrive in business, you have to learn to compete, if you don’t, your business will die. Competition is good for business. It pushes you to think and work harder, better and smarter. Competition is good for customers as well. It makes them feel wanted, appreciated and powerful.
Competition is the reason we have so many adverts on television, billboards, and radio. Every business wants to do all they can to make sure that they are more popular than their competitors. But what if you cannot afford the expensive advertising because you are just a small business? What if your business is been choked by the competition in your market? In this article, we are going to be looking at effective ways your brand can become more memorable to your clients or customers so that they think of you whenever it is time to buy.
A good number of the strategies you are about to learn will cost you nothing. Applying them in your business is definitely going to yield good results.
The essential things you need to know before we dive right into these strategies are:
“There are two powerful forces that reside in the mind of every customer. Both of them are engaged in a heated battle to influence the customer’s decision to buy from somebody else, or from you”
Emotion & Logic
We are focusing on these two elements as all the successful businesses and brands understand how these forces work and have learned how to use them effectively to influence and attract more customers. When logic is used in the right situation, it can be just as powerful and effective as emotion. In other words, if you have a product that will solve a serious problem or will save time and money for customers, logic is the best way to sell that product.
All the strategies that are going listed in this article depend heavily on these two forces. Knowing how and when to apply them and understanding how these forces influence customer decision, could give you an edge over your competitors.
Be Consumer Orientated
Poor customer service has long been a major issue for both large and small businesses. Poor customer service is a sign of ignorance and arrogance on the part of the business. If you come to think about it, your customers are the reason you are in business. So, if they don’t feel respected, they will go somewhere else. After all, it’s their money, right?
Always keep this in mind: As long as your prices are fair and your quality is good, clients or customers always return to where they feel respected, valued and appreciated. If you don’t intend to prioritize giving your customer the best customer service experience, you better be the cheapest!
But, why will they keep coming back? It is because people like to buy from people they trust and like. If your customers trust you and like you, they will be inclined to do business with you.
Remember that good customer service also applies to online businesses. Many businesses that operate online tend to forget that behind every transaction, there is a living, breathing human being who is paying for your product and services.
Of course, you don’t need to be a large business corporation to provide good customers service. There are three inexpensive ways small businesses can improve their customer service.
- Be open, warm and welcoming.
- Get personal with your clients or customer. Ask about their family, work, and general life. Be interested in them genuinely.
- Listen to your customers. Don’t justify, blame or criticize. Always remember that your customers have the right to air their views and opinions about your business
Make Your Product & Services Impeccable
Whatever it is you are selling, make sure that its quality matches the price you are asking. Build your reputation on quality. Especially when the market is flooded with mediocre quality products. The reality is, if you sell low-quality items, customers are going to buy from you once or twice. Later on, they will avoid you and tell their friends to avoid you too.
Surely, there are customers that don’t care much about quality; they want to get products at a cheap price. These are definitely not the kind of clients or customers you want. Unfortunately, they will remain loyal until someone sells at a cheaper price.
If you sell high-quality items on a regular basis, you will build an excellent reputation. Your customers will recommend you to their friends and family member and will stay loyal.
Remember, don’t sell high-quality product sometimes. Sell them every time.
If You Ain’t First, You’re Last
Time is of utmost importance to some customers. This kind of customer is always in a hurry and does not like to wait, they always want their product and services yesterday. So instead of competing on price, carve your specialty in speed and fuss-free processes
Big corporation and businesses are usually very slow. Some small and medium-size businesses are lazy. If you can find a gap left by these two groups and use that opportunity to providing a similar service within a short period of time, customers are definitely going to be interested in you.
We are presently living in the age of the internet. Everything moves very fast and client or customers are increasingly becoming impatient with waiting and standing in queues for an order that takes a long time to fulfill.
If you can act and deliver quicker than others in your industry, your customers will remember that when making a purchase decision.
Putting It Together
The best way to use these strategies is to combine them. That way, they will complement each other and give you a competitive edge over your competitors. Despite new inventions and influence in today’s consumer market to put your self out there, you can always build a reputation for yourself for excellent customer service, good quality, and fast delivery. This way, you can be sure to keep your customers for a long time.