Starting a new business is certainly not easy. Especially now, it has never been so easy to set up a business than now. Anybody can do it. With the ease, comes competition. Getting noticed now is harder and harder, everybody wants a piece of the consumer spending pie. Here are some of the strategies we have used in the past that worked well. These interesting and feasible strategies, if done right and consistently, can easily attract attention to your brand.
Your goal as a business owner is to make money. But, how exactly do businesses make money? The answer is quite simple and straightforward. They render services or sell products to people at a profit.No matter how great your services or products may be, you are not going to make any money unless customers are willing to buy them. Customers are the lifeblood of any business. No business can thrive without customers.
Most small businesses struggle or fail, not because their services are bad or customers don’t want to purchase their products, but because their potential customers have no idea that their business exists. Advertising and marketing is a huge problem for many new and small businesses. In this article, this is what we will focus on. We are going to be looking at some cheap and effective ways businesses can advertise and market their services and products.
For most new businesses, ‘cost’ is the number one barrier when it comes to advertising and marketing. The popular methods of advertising (TV and newspapers) are usually too expensive for many new businesses. Presently, a 30-second or one-minute advert slot on television can cost thousands of dollars; this makes it very difficult for small businesses to cope. Despite these challenges, there are still a handful of small businesses that attract customers effortlessly and are growing from height to height.
These smart entrepreneurs and business owners use methods that many of us have taken for granted and overlooked. Some of them will cost you nothing. Others are likely going to cost you a little, but not enough to leave you broke.
Thanks to social media, cheap and effective advertising and marketing options are now possible for new businesses. So let’s have a look at 4 easy and effective ways we have used previously, to attract attention to our business.
Word of Mouth
This is likely the oldest and the best form of advertising used by businesses in the past. Although its result is slower especially when compared to television and newspapers, it still works well. Most importantly, the impact word of mouth has on your business is long lasting.
Presently, more are more people are becoming suspicious of paid advertising. Now more than ever, word of mouth is likely the most trusted method of advertising. Product and services reviews have never been so important. It is the first thing people look for.
When a customer is satisfied with a service or product, there is a tendency for them to share their experiences with people in their circle of influence. Not just that, they would also take the time to share their good opinions with others online. Happy and satisfied customers are likely going to become an advocate and foot soldiers for your small business. Satisfied and happy customers will go to great lengths to protect, promote and defend your business. Word of mouth is powerful and effective, and that is why many thriving businesses use this method to market and advertise their services and products.
Unfortunately, this also works with bad experiences. Bad reviews online nowadays can be very damaging to a business
When we first started selling on e-commerce platforms, we literally spent the first 6 months building audience, customer service management, and reviews. In fact, even selling on a popular platform like Amazon requires a decent amount of reviews (as a seller and on the product), before you see a decent amount of sales. So, don’t be afraid to put some resources away on building your business’s reputation.
Everybody loves to get things for free.
Giving your services and products for free is going to affect your small business in three interesting and positive way.
- This creates an opportunity for people to know that you exist.
- It gives you a valuable chance to show that your product really works.
- It creates a risk-free opportunity for your future customers to try out your services and products. And if customers are satisfied with your product or find value in your services, they will be more than willing to pay a lot of money for it.
Just remember to plan your give away well and to consider the outcomes you are looking for out of each campaign
This is a good way to spice up your promotional tactic. Here is a good article on how to successfully run an effective free stuff promotional campaign.
Deals and Discounts
Discounts and deals work just like free stuff. You can attract more customers to your business using this method. Most people see deals and discounts as opportunities for them enjoy a service or product at a low cost.
Deals and discounts can influence customers to purchase more goods or products than they planned initially. They love taking the opportunity because they have the notion that the same product may not be cheap at a later date.
Offering discounts is an excellent way to boost and publicize the reputation of your brand.
Once every quarter, we would offer deals and discounts to our client. This is, in essence, our way to thank our customer base and to introduce new customers into our repertoire. Deals vary from 15% off purchases all the way to offering free express shipping for every purchase.
Everybody wants to be a winner.
It is not solely about the things you win; rather it is the thrill of coming first or getting lucky.
There are a good number of ways you can spread the word about your contest, you can use social media like Twitter, Facebook, and Instagram. After some time, potential customers will start talking about the contest and create free buzz for you.
Even if many of the people that are going to participate in the contest are not going to win, they will be interested in finding out more about your services and products.
One thing you need to have at the back of your mind is that you don’t need to buy extravagant prizes that are likely going to hurt your business. You should comfortably be able to afford the items you plan to give out. Create time to draw out a budget and stick closely to it.
Check out this great case study on how to run a successful contest
Now that you know some easy and effective ways to attract more customers to your small business, it’s now time to take action. You also need to have it in mind that some of the methods of advertising and marketing listed in this article may not work for every business. You might need to combine several of them in order to attract more customers to your business.
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